For Golf Courses

Frequently asked questions.

Real answers to what course owners actually ask before partnering. No fluff, no hedge — just the straight version.

Getting started

4 questions
How is TeeTime different from GolfNow? #

GolfNow is an open marketplace — anyone with an internet connection can see your discounted rate. It's built on percentage cuts, barter foursomes, and pushing your tee times into a Google-indexed inventory that competes with your rack rate on price.

TeeTime is the opposite: a paid, private membership founded in 1992 where members pay annual dues to see partner rates inside a walled directory. Your Saturday regulars will never encounter your TeeTime rate. It never surfaces on Google, Facebook, or Kayak-style aggregators.

Because members are already paying to be there, you never pay a percentage of the round, and you never surrender inventory as barter. You set your rate, keep 100% of what the member pays, and TeeTime's revenue comes from dues — not from your tee sheet.

The short version: GolfNow is a public marketplace built on your inventory. TeeTime is a private membership built on our members. Different business model, different math.
How much does TeeTime cost my course? #

Zero dollars. There is no slotting fee, no software subscription, no integration cost, no setup fee, and no annual renewal fee. We don't take a percentage of your rounds and we don't ask for barter foursomes.

The only exchange is that you make one Standard Partner member rate available inside our member app. That's it.

TeeTime's revenue comes from membership dues — 60,000+ golfers pay us to be part of the pass — so the incentive is aligned: our job is to bring you rounds, not to charge you for the privilege.

What if I already have GolfNow? #

Totally fine. TeeTime and GolfNow don't conflict because they solve different problems. GolfNow moves inventory publicly at whatever the market will bear. TeeTime moves inventory privately to a curated membership at a rate you set.

Most of our top-performing partners run both. There is no exclusivity clause, no override, and no requirement that you pull other listings.

If you're happy with GolfNow, keep it. If you're frustrated with it, TeeTime doesn't ask you to make that decision on our behalf — the model stands on its own numbers.

What if I want to cancel or leave the partnership? #

The standard partnership term is one year, aligned to your season. At the end of the term the partnership does not auto-renew without your explicit consent — we come back to you before the next season, review the results, and re-up only if it makes sense for both sides.

If mid-season you need to reduce availability, add blackouts, or narrow the offer, we handle that in the portal without penalty.

The relationship is designed to be low-friction on the exit side because we don't want partners who feel trapped — trapped partners stop taking care of our members, and that's worse for everyone.

Money & ROI

5 questions
Do you take a percentage of the round? #

No. You keep 100% of the rate you set. If your member rate is $45 and a member books, you get $45. TeeTime does not touch that money as a commission, a service fee, or a platform cut.

Our revenue comes entirely from membership dues that golfers pay us directly — not from partner courses. That structural difference is why the model works: our incentive is to bring you as many bookings as possible, because full tee sheets keep partners renewing and keep members renewing.

There's nothing to skim.

How much revenue should I expect? #

Mature partners in established markets typically see 500 to 1,000 net-new rounds per year — meaning golfers who would not have found your course otherwise. On a $65 rate that's roughly $32,500 to $65,000 in top-line green fee revenue, plus F&B, cart, and pro-shop spend that stacks on top.

New markets or first-year partners typically ramp toward that range as members discover the course.

In addition to the direct revenue, courses value the equivalent marketing exposure at roughly $40,000 per year — what it would cost to reach that many avid, in-market golfers through Google Ads, direct mail, and print.

The Build Your Own Package tool lets you plug in your own rates and see the estimate live for your specific course.
How do I get paid? #

Weekly, by ACH or check, whichever you prefer. TeeTime collects payment from the member at booking, then batches partner payouts on a rolling weekly cycle.

You do not invoice us — we send payment automatically along with a statement showing every round that closed that week, so reconciliation is a two-minute review, not an AR project.

If a booking cancels or a member no-shows in line with your policy, that's reflected in the next statement.

What's the difference between Standard Partner and Featured Partner tiers? #

Standard Partner sets a member rate meaningfully below your rack, one round per member per season, with a floor of about 500 rounds per year. This is the tier most partners start with — light exposure, easy to absorb, and it's the minimum offering required to be part of the membership.

Featured Partner sets a deeper member rate plus a double-play (two rounds instead of one), gets prominent placement in the member app, and delivers a floor of about 1,000 rounds per year. This tier is for courses with more capacity to fill — typically shoulder-season resorts, dark-day partners, or newer builds trying to accelerate awareness.

You pick which tier fits your operation; there's no requirement to run Featured Partner and plenty of partners never do.

What's the founding-partner program? #

For the 2027 season we're launching a founding-partner program in select expansion markets — Arizona, Florida, Michiana, Fort Wayne, Chicago, Tennessee, and New England.

These are markets where we're building member density from a smaller base, so we're offering founding partners early terms in exchange for helping us establish the market. Founding partners get a limited number of slots per metro, priority featuring in the app, market-launch marketing support, and $500 to $1,000 in yearly incentives depending on the tier.

Once the market's founding cohort is filled, subsequent partners join under standard terms. If your course is in one of those markets, ask about the founding program specifically — the slots close as they fill.

Operations & control

8 questions
Will TeeTime cannibalize my regular customers? #

No, and this is the piece course owners worry about most — so let's be direct.

Your TeeTime member rate lives inside a walled app that only paying members can access. It is not indexed by Google. It never appears in a Facebook ad. Your Saturday-morning regulars will not see it — they'd have to pay for a membership to even find it, and if they did, the annual dues are structured so it only pays off for golfers who play multiple new courses per year.

In practice the membership skews toward avid travelers looking for courses in new regions, not locals hunting for a discount at their home track. The economics keep them out.

If cannibalization ever became a real concern for your specific market, you'd control the availability windows anyway — you decide which days and time slots members can book.

Can I control which times are available? #

Yes, completely. Inside the package builder you set day-of-week availability (want weekdays only? weekend afternoons only? both?) and time-of-day windows (say, after 11am on Saturdays, or before 8am on Sundays).

If peak Saturday-morning tee times are already full at rack rate, don't offer them — the offer only applies during the windows you choose.

Most partners set a mix: weekday offers with broad availability and weekend offers restricted to shoulder times.

Can I block out specific dates? #

Yes. The builder supports blackout weeks (for tournaments, aeration, member-guest weekends, and holidays) as well as one-off event dates.

You can add or update blackouts at any point in the season — we don't require you to lock down the calendar at signup.

If a corporate outing pops up mid-season and you need Tuesday off the grid, you block it in the portal and members immediately stop seeing offers for that day.

How does the golfer actually book? #

Members book entirely inside the TeeTime app. They browse partner courses by region or filter to their trip city, see your photos, description, rate, and available times, then tap to book and pay through TeeTime.

Your course receives an automated booking notification with the golfer's name, contact, and tee time — same as you'd get from any GDS. The golfer shows up at the pro shop, checks in, and plays.

No coupon codes, no paper vouchers, no ID card fumbling at the counter. Most partners integrate the notification into whatever tee-sheet workflow they already use.

How is my course listed in the app? #

Your listing includes course photos, a short written description, address and directions, your member rate, and the availability window you set.

You provide the photos and copy — most courses send us what they already use on their website and we help polish it if the writing needs work.

Listings appear in regional browse views, search results, and destination guides. If your course is in a well-traveled destination market (Myrtle Beach, Phoenix, Naples, etc.) we may also feature it in email highlights and app-home carousels — no additional cost.

What if a member complains about a bad experience? #

TeeTime handles member support directly. If a member has a problem with a booking, a rate discrepancy, or a course experience, they contact us — not the pro shop.

We triage it and only loop in the course when there's something that legitimately needs your input, which is rare. Most course-related complaints we hear are about conditions or pace of play, which we log for our own quality tracking but don't push back on you.

In 34 years we've built a member base that skews toward avid, respectful golfers — the kind who understand what a $45 twilight round looks like in shoulder season.

Do you advertise our specific offer to my locals? #

No. This is one of the clearest lines in the model, so worth stating plainly.

TeeTime advertises to grow our membership — we run ads to acquire new golfers who then pay us dues. We do not, and will not, advertise your specific rate to golfers in your metro.

Your rate lives inside the walled app, visible only to paying members. Your Saturday regular scrolling Facebook will never see "Play [Your Course] for $45" as an ad. Your public rack rate is untouched.

What we do advertise is the membership itself — "Join TeeTime, play 1,175+ courses" — and once they're a member, they discover you inside the directory. That's the difference between a marketplace and a membership: the marketplace shows the discount, the membership hides it behind the door.

How many golfers are near my course? #

Depends on the market. Ask John and he can pull member density by radius from our database — typically we look at 30, 60, and 120-mile draw zones since our members travel further than most local golfers.

In established markets (the Carolinas, Michigan, Pennsylvania, upstate New York) member counts within a 60-mile radius can run into the thousands.

In newer markets we're building the base intentionally, which is part of why we launched the founding-partner program. On a discovery call John will pull the exact numbers for your zip code so you're not guessing.

Book 15 minutes with John and he'll come to the call with the density numbers for your area.

About TeeTime

3 questions
What's the "Member for a Day" event? #

Member for a Day is a single-day event designed specifically for private clubs. On a chosen date — typically a dark Monday when the club is closed to members — TeeTime brings 60 to 100 vetted, paying golfers to play the course.

Members book directly through TeeTime, pay TeeTime, and the club receives a check at the end of the day covering greens fees, cart, and often F&B minimums.

There's no ongoing commitment, no marketing lift for the club, and no member-facing disruption because the club is closed that day anyway. It's a way for private clubs to monetize dark days without touching their brand or membership.

If you run a private or semi-private facility, this is usually the right entry point — reach out and we'll walk through a specific date.

Can private clubs partner? #

Yes. Two options for private clubs, depending on how much exposure you want.

Option one: a weekly recurring slot — typically one or two dark days per week where the club is closed to members, and TeeTime members can book those days. This requires a 100-golfer minimum commitment across the season, which most private clubs easily hit on 10 to 15 dark days.

Option two: the single-day Member for a Day event — one date, 60 to 100 golfers, check at the end. This is the lighter-touch option and the one most private clubs start with.

Neither option puts your rate or your club identity in front of the general public — private club discretion is preserved.

Who runs TeeTime Golf Pass? #

TeeTime Golf Pass was founded in 1992 in rural Pennsylvania as a printed golf-pass book — one of the earliest members-only golf discount programs in the country.

The company is now headquartered in Roanoke Rapids, North Carolina, and has grown into North America's largest paid golf-pass membership at 60,000+ members and 1,175+ partner courses across 20 states and Ontario.

In 2025 TeeTime acquired the Links Card brand, consolidating the two longest-running paid golf memberships in the country under one roof.

John Muir is VP of Sales — the guy you'll actually talk to on a partner call. You can book time with John directly using the button on this page, or email John@teetimegolfpass.com.

Still have a question?

The rest is best answered on a call.

Book 15 minutes with John. He'll pull member density for your zip code and walk you through the specifics.

Book a 15-min call →